We The North 🇫🇷 @raptorsfr 🏀
Followers
4.1M
Following
275
Total Posts
Engagement Rate
0.17%
Avg Likes
6,841
Avg Comments
Toronto Raptors is a verified business account based in Canada. The account has built 4.1M followers on Instagram. Toronto Raptors has shared 16,721 posts to date, currently around 6 posts a week. Engagement runs at 0.17%, or about 6,841 likes and 254 comments per post.
Counting 4.1M followers and 16,721 posts, Raptors sits in the InstME index as a business account.
Across recent posts, Raptors picks up 6,841 likes and 254 comments on average, one interaction per 583 followers.
Followers weigh in with a comment about every 27 likes, a healthy amount of conversation.
Raptors's output runs to about 6 posts per week.
At 100/100 on audience quality, Raptors carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 4.1M followers but only 275 accounts followed back, Raptors shows the ratio of a well-established account.
Estimated sponsored-post value
$14,000–$27,000
Based on 4.1M followers and a 0.17% engagement rate, a single sponsored post by Raptors is worth an estimated $14,000–$27,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Raptors | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 1.02% |
| Average likes | 6,841 | 25,711 |
| Average comments | 254 | 376 |
| Posts per week | 5.63 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Raptors | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.9% |
| Average likes | 6,841 | 18,558 |
| Average comments | 254 | 258 |
| Posts per week | 5.63 | 1.4 |
Median values from 48 accounts in Canada with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Toronto Raptors is a verified Instagram brand based in Canada on Instagram, with 4.1M followers.
Toronto Raptors posts on Instagram as @raptors.
Toronto Raptors has 4,134,303 followers on Instagram (4.1M) as of Apr 28, 2026.
Toronto Raptors's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers.
Posts by Toronto Raptors average 6,841 likes and 254 comments.
Toronto Raptors posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of Toronto Raptors's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toronto Raptors is registered as a business account on Instagram and is verified.
Toronto Raptors's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
16,721
254
Posts / Week
5.63
Growth Score
3.4 / 100
Audience Score
100 / 100
Engagement
0.27%
Yes. Toronto Raptors carries the blue verified badge on Instagram.
A sponsored post from Toronto Raptors is estimated at $14,000 to $27,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
