Barry's is a verified Fitness brand on Instagram, tracked in the InstME index with 402.1K followers. Content spans fitness and parenting. The account has published 3,537 posts, currently less than one post a week. Posts average 1,427 likes and 53 comments, an engagement rate of 0.37%.
Counting 402.1K followers and 3,537 posts, Barrys sits in the InstME index as a Fitness account.
Benchmarked against 2,038 Fitness accounts with 100K–1M followers, Barrys posts a 0.37% engagement rate that is in the bottom quarter (median: 1.82%).
Roughly one in 27 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Barrys sits at less than one post per week.
With 402.1K followers but only 803 accounts followed back, Barrys shows the ratio of a well-established account.
Estimated sponsored-post value
$1,400–$2,600
Based on 402.1K followers and a 0.37% engagement rate, a single sponsored post by Barrys is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Parenting
| Metric | Barrys | Cohort median |
|---|---|---|
| Engagement rate | 0.37% | 1.82% |
| Average likes | 1,427 | 4,679 |
| Average comments | 53 | 94 |
| Posts per week | 0.99 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Barry's is a verified fitness brand on Instagram, with 402.1K followers.
Barry's posts on Instagram as @barrys.
Barry's has 402,123 followers on Instagram (402.1K) as of Apr 27, 2026.
Barry's's engagement rate is 0.37%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Barry's average 1,427 likes and 53 comments.
Barry's posts less than once a week on average.
Barry's is registered as a business account on Instagram and is verified.
Barry's is categorized as a fitness and parenting account in the InstME index, based on the profile's bio and Instagram category across 3,537 posts.
Total Posts
3,537
Avg Comments
53
1.2M
Engagement
0.31%
Yes. Barry's carries the blue verified badge on Instagram.
A sponsored post from Barry's is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
