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bbc.in/newsAudience
Browse top profilesFollowers
30.4M
Following
19
Total Posts
Engagement & Performance
Engagement Rate
0.01%
Avg Likes
3,001
Avg Comments
What the numbers say about @bbcnews
With 30.4M followers across 27,553 posts, @bbcnews is one of the business accounts tracked in the InstME index.
A typical post by @bbcnews collects about 3,001 likes and 97 comments — roughly one interaction for every 9,803 followers.
Followers leave about one comment for every 31 likes — a healthy amount of conversation.
@bbcnews currently publishes about 84 posts per week — more than one per day.
The account follows just 19 others against 30.4M followers — a ratio typical of established creators and brands.
@bbcnews vs similar accounts
| Metric | @bbcnews | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.04% |
| Average likes | 3,001 | 27,441 |
| Average comments | 97 | 386 |
| Posts per week | 84 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
How @bbcnews's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bbcnews: (3,001 avg likes + 97 avg comments) ÷ 30,372,638 followers × 100 ≈ 0.01%.
Frequently asked questions about @bbcnews
How many followers does @bbcnews have?
@bbcnews has 30,372,638 followers on Instagram (30.4M) as of Apr 23, 2026.
What is @bbcnews's engagement rate?
@bbcnews's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
How many likes does @bbcnews average per post?
Posts by @bbcnews average 3,001 likes and 97 comments.
How often does @bbcnews post on Instagram?
@bbcnews posts about 84 times per week on average.
Is @bbcnews a business or creator account?
@bbcnews is registered as a business account on Instagram and is verified.
