@
Brand
All about the music — all the time.
apple.co/NewMusicAudience
Browse top profilesFollowers
5.8M
Following
2.3K
Total Posts
Engagement & Performance
Engagement Rate
32.09%
Avg Likes
1,820,811
Avg Comments
What the numbers say about @applemusic
With 5.8M followers across 2,358 posts, @applemusic is one of the Music accounts tracked in the InstME index.
Compared with 473 other Music accounts with over 1M followers in the InstME index, @applemusic's 32.09% engagement rate is in the top quarter (median: 1.1%).
The comment-to-like ratio works out to one comment per 72 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
The account follows just 2,278 others against 5.8M followers — a ratio typical of established creators and brands.
@applemusic vs similar accounts
| Metric | @applemusic | Cohort median |
|---|---|---|
| Engagement rate | 32.09% | 1.1% |
| Average likes | 1,820,811 | 33,319 |
| Average comments | 25,241 | 524 |
| Posts per week | 1.09 | 0.75 |
Median values from 473 Music accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
How @applemusic's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @applemusic: (1,820,811 avg likes + 25,241 avg comments) ÷ 5,752,615 followers × 100 ≈ 32.09%.
Frequently asked questions about @applemusic
How many followers does @applemusic have?
@applemusic has 5,752,615 followers on Instagram (5.8M) as of Apr 27, 2026.
What is @applemusic's engagement rate?
@applemusic's engagement rate is 32.09%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.1%) for Music accounts with over 1M followers in the InstME index.
How many likes does @applemusic average per post?
Posts by @applemusic average 1,820,811 likes and 25,241 comments.
How often does @applemusic post on Instagram?
@applemusic posts about 1 time per week on average.
Is @applemusic a business or creator account?
@applemusic is registered as a business account on Instagram and is verified.
