We provide emotional support for people in distress in the U.S. 24/7 via call, text, & chat services. No judgment, just help π Acct not monitored 24/7
988 Suicide & Crisis Lifeline is a verified Nonprofit organization brand on Instagram, tracked in the InstME index with 116.2K followers. To date 988 Suicide & Crisis Lifeline has posted 1,103 times, currently less than one post a week. Typical posts draw 5,667 likes and 52 comments, putting engagement at 4.92%.
The Nonprofit organization account 988lifeline has posted 1,103 times on Instagram and drawn 116.2K followers.
On average, 988lifeline's posts earn 5,667 likes and 52 comments, about one interaction per 20 followers.
The comment-to-like ratio works out to one comment per 109 likes, pointing to an audience that mostly engages through likes.
988lifeline's output runs to less than one post per week.
The account follows just 167 others against 116.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,600β$3,000
Based on 116.2K followers and a 4.92% engagement rate, a single sponsored post by 988lifeline is worth an estimated $1,600β$3,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | 988lifeline | Cohort median |
|---|---|---|
| Engagement rate | 4.92% | 1.25% |
| Average likes | 5,667 | 2,985 |
| Average comments | 52 | 73 |
| Posts per week | 0.11 | 0.74 |
Median values from 44,975 accounts with 100Kβ1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
988 Suicide & Crisis Lifeline is a verified nonprofit organization brand on Instagram, with 116.2K followers.
988 Suicide & Crisis Lifeline posts on Instagram as @988lifeline.
988 Suicide & Crisis Lifeline has 116,170 followers on Instagram (116.2K) as of Sep 18, 2026.
988 Suicide & Crisis Lifeline's engagement rate is 4.92%, calculated from average likes and comments per post relative to followers.
Posts by 988 Suicide & Crisis Lifeline average 5,667 likes and 52 comments.
988 Suicide & Crisis Lifeline posts less than once a week on average.
988 Suicide & Crisis Lifeline is registered as a business account on Instagram and is verified.
988 Suicide & Crisis Lifeline is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 1,103 posts.
Total Posts
1,103
Avg Comments
52
Engagement
1.13%
Yes. 988 Suicide & Crisis Lifeline carries the blue verified badge on Instagram.
A sponsored post from 988 Suicide & Crisis Lifeline is estimated at $1,600 to $3,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.