The best of Bergen County, New Jersey: Fashion, homes, celebrities, health and food. A publication of North Jersey Media Group, part of USA Today Co.
(201) Magazine is a verified Food brand on Instagram, tracked in the InstME index with 21.3K followers. The account posts mainly around food and fashion topics. (201) Magazine has shared 1,148 posts to date, currently around 1 post a week. Typical posts draw 52 likes and 7 comments, putting engagement at 0.28%.
201magazine is a Food account whose 1,148 posts have grown a following of 21.3K on Instagram.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, 201magazine's 0.28% engagement rate is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 7 likes, pointing to an unusually discussion-heavy audience.
Video content from 201magazine draws about 3.1K views.
201magazine maintains a rhythm of about one post per week.
Estimated sponsored-post value
$75–$140
Based on 21.3K followers and a 0.28% engagement rate, a single sponsored post by 201magazine is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Fashion
| Metric | 201magazine | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.75% |
| Average likes | 52 | 177 |
| Average comments | 7 | 10 |
| Posts per week | 1.31 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
(201) Magazine is a verified food brand on Instagram, with 21.3K followers.
(201) Magazine posts on Instagram as @201magazine.
(201) Magazine has 21,325 followers on Instagram (21.3K) as of Sep 21, 2026.
(201) Magazine's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by (201) Magazine average 52 likes and 7 comments.
(201) Magazine posts about 1 time per week on average.
(201) Magazine is registered as a business account on Instagram and is verified.
(201) Magazine is categorized as a food and fashion account in the InstME index, based on the profile's bio and Instagram category across 1,148 posts.
Yes. (201) Magazine carries the blue verified badge on Instagram.
Total Posts
1,148
Avg Comments
7
Engagement
0.31%
A sponsored post from (201) Magazine is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
