REDEFINING SPORTS MEDIA CREATOR ECONOMY X SPORTS MEDIA BTS π¬ π = OUR WORK
Outreach This Creator For FreeFollowers
2.6K
Following
54
Total Posts
Engagement Rate
1.16%
Avg Likes
27
Avg Comments
12th is a verified Lifestyle brand on Instagram, tracked in the InstME index with 2.6K followers. To date 12th has posted 5 times, currently around 1 post a week. Typical posts draw 27 likes and 4 comments, putting engagement at 1.16%.
12thmedia is a Lifestyle account whose 5 posts have grown a following of 2.6K on Instagram.
Compared with 1,730 other Lifestyle accounts with 1Kβ10K followers in the InstME index, 12thmedia's 1.16% engagement rate is in the bottom quarter (median: 6.8%).
One comment lands for every 7 likes, which reads as an unusually discussion-heavy audience.
12thmedia maintains a rhythm of about one post per week.
Estimated sponsored-post value
$11β$20
Based on 2.6K followers and a 1.16% engagement rate, a single sponsored post by 12thmedia is worth an estimated $11β$20. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | 12thmedia | Cohort median |
|---|---|---|
| Engagement rate | 1.16% | 6.8% |
| Average likes | 27 | 170 |
| Average comments | 4 | 16 |
| Posts per week | 1.35 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1Kβ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
12th is a verified lifestyle brand on Instagram, with 2.6K followers.
12th posts on Instagram as @12thmedia.
12th has 2,597 followers on Instagram (2.6K) as of Aug 30, 2026.
12th's engagement rate is 1.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 6.8%) for Lifestyle accounts with 1Kβ10K followers in the InstME index.
Posts by 12th average 27 likes and 4 comments.
12th posts about 1 time per week on average.
12th is registered as a business account on Instagram and is verified.
12th is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5 posts.
Yes. 12th carries the blue verified badge on Instagram.
A sponsored post from 12th is estimated at $11 to $20. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5
4
Posts / Week
1.35
Growth Score
23.2 / 100
Last Post
1 month ago
Engagement
41.77%
