12th is a verified Lifestyle brand on Instagram, tracked in the InstME index with 2.6K followers. To date 12th has posted 5 times, currently around 1 post a week. Typical posts draw 27 likes and 4 comments, putting engagement at 1.16%.
12thmedia is a Lifestyle account whose 5 posts have grown a following of 2.6K on Instagram.
Compared with 1,730 other Lifestyle accounts with 1K–10K followers in the InstME index, 12thmedia's 1.16% engagement rate is in the bottom quarter (median: 6.8%).
One comment lands for every 7 likes, which reads as an unusually discussion-heavy audience.
12thmedia maintains a rhythm of about one post per week.
Estimated sponsored-post value
$11–$20
Based on 2.6K followers and a 1.16% engagement rate, a single sponsored post by 12thmedia is worth an estimated $11–$20. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | 12thmedia | Cohort median |
|---|---|---|
| Engagement rate | 1.16% | 6.8% |
| Average likes | 27 | 170 |
| Average comments | 4 | 16 |
| Posts per week | 1.35 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 30, 2026
12th is a verified lifestyle brand on Instagram, with 2.6K followers.
12th posts on Instagram as @12thmedia.
12th has 2,597 followers on Instagram (2.6K) as of Aug 30, 2026.
12th's engagement rate is 1.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by 12th average 27 likes and 4 comments.
12th posts about 1 time per week on average.
12th is registered as a business account on Instagram and is verified.
12th is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 5 posts.
Total Posts
5
Avg Comments
4
Engagement
3.17%
Yes. 12th carries the blue verified badge on Instagram.
A sponsored post from 12th is estimated at $11 to $20. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
