Award-winning independent lifestyle publisher; a division of @allenandunwin. Books to live well.
Outreach This Creator For FreeMurdoch Books UK is a Lifestyle brand on Instagram, tracked in the InstME index with 7.8K followers. The account has published 2,202 posts, currently around 1 post a week. Posts average 1,935 likes and 127 comments, an engagement rate of 26.53%.
Murdochbooks_uk is a Lifestyle account on Instagram with 7.8K followers and 2,202 published posts.
Compared with 1,730 other Lifestyle accounts with 1K–10K followers in the InstME index, Murdochbooks_uk's 26.53% engagement rate is in the top quarter (median: 6.8%).
Followers weigh in with a comment about every 15 likes, an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Murdochbooks_uk comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 7.8K followers and a 26.53% engagement rate, a single sponsored post by Murdochbooks_uk is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Murdochbooks_uk | Cohort median |
|---|---|---|
| Engagement rate | 26.53% | 6.8% |
| Average likes | 1,935 | 170 |
| Average comments | 127 | 16 |
| Posts per week | 1 | 0.22 |
Median values from 1,730 Lifestyle accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Murdoch Books UK is a lifestyle brand on Instagram, with 7.8K followers.
Murdoch Books UK posts on Instagram as @murdochbooks_uk.
Murdoch Books UK has 7,769 followers on Instagram (7.8K) as of Jul 14, 2026.
Murdoch Books UK's engagement rate is 26.53%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 6.8%) for Lifestyle accounts with 1K–10K followers in the InstME index.
Posts by Murdoch Books UK average 1,935 likes and 127 comments.
Murdoch Books UK posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Murdoch Books UK's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Murdoch Books UK is registered as a business account on Instagram.
Murdoch Books UK is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,202 posts.
Total Posts
2,202
Avg Comments
127
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.13%
A sponsored post from Murdoch Books UK is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
