The Wall Street Journal’s weekend lifestyle section covering food, design, travel, gear and fashion.
Followers
93K
Following
453
Total Posts
Engagement Rate
0.44%
Avg Likes
392
Avg Comments
WSJ Off Duty runs a verified Fashion brand account with 93K followers on Instagram. Content spans fashion and food. WSJ Off Duty has shared 3,198 posts to date, currently around 3 posts a week. Engagement runs at 0.44%, or about 392 likes and 13 comments per post.
The Fashion account Wsjoffduty has posted 3,198 times on Instagram and drawn 93K followers.
Among 7,395 Fashion accounts with 10K–100K followers in the InstME index, Wsjoffduty's 0.44% engagement rate comes in below the median of 1.09%.
Comments arrive at about one per 30 likes, a sign of a healthy amount of conversation.
Recent posting activity averages about 3 posts per week.
The account follows just 453 others against 93K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$330–$600
Based on 93K followers and a 0.44% engagement rate, a single sponsored post by Wsjoffduty is worth an estimated $330–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Food
| Metric | Wsjoffduty | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.09% |
| Average likes | 392 | 243 |
| Average comments | 13 | 19 |
| Posts per week | 3.33 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
WSJ Off Duty is a verified fashion brand on Instagram, with 93K followers.
WSJ Off Duty posts on Instagram as @wsjoffduty.
WSJ Off Duty has 92,995 followers on Instagram (93K) as of Apr 28, 2026.
WSJ Off Duty's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by WSJ Off Duty average 392 likes and 13 comments.
WSJ Off Duty posts about 3 times per week on average.
WSJ Off Duty is registered as a business account on Instagram and is verified.
WSJ Off Duty is categorized as a fashion and food account in the InstME index, based on the profile's bio and Instagram category across 3,198 posts.
Yes. WSJ Off Duty carries the blue verified badge on Instagram.
3,198
13
Posts / Week
3.33
Growth Score
8.8 / 100
Last Post
3 months ago
Engagement
10.17%
A sponsored post from WSJ Off Duty is estimated at $330 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
