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Followers
798.7K
Following
481
Total Posts
Engagement Rate
0.39%
Avg Likes
3,000
Avg Comments
Wingstop is a verified Food brand on Instagram, tracked in the InstME index with 798.7K followers. The account posts mainly around food and art topics. Wingstop has shared 1,053 posts to date, currently around 2 posts a week. Typical posts draw 3,000 likes and 76 comments, putting engagement at 0.39%.
Wingstop is a Food account whose 1,053 posts have grown a following of 798.7K on Instagram.
Benchmarked against 1,551 Food accounts with 100K–1M followers, Wingstop posts a 0.39% engagement rate that is below the median of 0.74%.
Roughly one in 39 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Wingstop sits at about one post per week.
With 798.7K followers but only 481 accounts followed back, Wingstop shows the ratio of a well-established account.
Estimated sponsored-post value
$2,800–$5,200
Based on 798.7K followers and a 0.39% engagement rate, a single sponsored post by Wingstop is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Art
| Metric | Wingstop | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.74% |
| Average likes | 3,000 | 1,665 |
| Average comments | 76 | 54 |
| Posts per week | 1.74 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Wingstop is a verified food brand on Instagram, with 798.7K followers.
Wingstop has 798,725 followers on Instagram (798.7K) as of Jul 15, 2026.
Wingstop's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Wingstop average 3,000 likes and 76 comments.
Wingstop posts about 2 times per week on average.
Wingstop is registered as a business account on Instagram and is verified.
Wingstop is categorized as a food and art account in the InstME index, based on the profile's bio and Instagram category across 1,053 posts.
Yes. Wingstop carries the blue verified badge on Instagram.
A sponsored post from Wingstop is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,053
76
Posts / Week
1.74
Growth Score
7.8 / 100
Follower Ratio
1660.6×
2.1M
Engagement
13.82%
