Williams Sonoma

@williamssonoma

Explore Food Creators

BrandShopping & retail

Share your WS favorites. Tag @williamssonoma. Tap the link below 👇 to shop our posts and get recipes.

williams-sonoma.com/instagram

Audience

Browse top profiles

Followers

Following

696

Total Posts

12,053

Engagement & Performance

Engagement Rate

0.33%

Avg Likes

6,404

Avg Comments

Avg Views

Posts / Week

0.78

Growth Score

6.6 / 100

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Data last updated: Apr 27, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.