Official NSW account of Destination NSW. Tag @visitnsw or use #feelNSW to give us permission to share. Brought to you by NSW Government.
clicklinkin.bio/visitnswFollowers
648.5K
Following
278
Total Posts
Engagement Rate
0.26%
Avg Likes
1,677
Avg Comments
With 648.5K followers across 4,328 posts, Visitnsw is one of the Travel accounts tracked in the InstME index.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, Visitnsw's 0.26% engagement rate is in the bottom quarter (median: 0.95%).
The comment-to-like ratio works out to one comment per 45 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
The account follows just 278 others against 648.5K followers — a ratio typical of established creators and brands.
| Metric | Visitnsw | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.95% |
| Average likes | 1,677 | 2,159 |
| Average comments | 37 | 61 |
| Posts per week | 1.71 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Visitnsw has 648,530 followers on Instagram (648.5K) as of Jul 15, 2026.
Visitnsw's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Visitnsw average 1,677 likes and 37 comments.
Visitnsw posts about 2 times per week on average.
Visitnsw is registered as a business account on Instagram and is verified.
4,328
37
Avg Views
0
Posts / Week
1.71
Growth Score
5.2 / 100
Engagement
8.98%
