I make food and stuff @nytcooking @nytimes subscribe to BAKE TIME and order COOKIES👇 bless your heart.
www.penguinrandomhouse.com/books/763739/cookies-by-vaughn-vreeland-and-the-new-york-times-cooking/Followers
92.3K
Following
3.2K
Total Posts
Engagement Rate
1.52%
Avg Likes
1,373
Avg Comments
Vaughn is a Food account on Instagram with 92.3K followers and 817 published posts.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, Vaughn's 1.52% engagement rate is above the median of 0.9%.
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Audience-quality analysis puts Vaughn at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
| Metric | Vaughn | Cohort median |
|---|---|---|
| Engagement rate | 1.52% | 0.9% |
| Average likes | 1,373 | 206 |
| Average comments | 34 | 12 |
| Posts per week | 0.44 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Vaughn has 92,281 followers on Instagram (92.3K) as of Jul 9, 2026.
Vaughn's engagement rate is 1.52%, calculated from average likes and comments per post relative to followers. That is above the median of 0.9% for Food accounts with 10K–100K followers in the InstME index.
Posts by Vaughn average 1,373 likes and 34 comments.
Vaughn posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Vaughn's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Vaughn is registered as a business account on Instagram and is verified.
817
34
Avg Views
0
Posts / Week
0.44
Growth Score
30.4 / 100
268.1K
Engagement
0.34%
