For over 100 years, TOTO has pursued the path of science and technology to design a world of comfort in the most important spaces in your home.
Followers
62.4K
Following
306
Total Posts
Engagement Rate
0.15%
Avg Likes
84
Avg Comments
TOTO USA is a verified Home & DIY brand on Instagram based in United States, tracked in the InstME index with 62.4K followers. The account has published 1,504 posts, currently around 2 posts a week. Posts average 84 likes and 9 comments, an engagement rate of 0.15%.
Counting 62.4K followers and 1,504 posts, Totousa sits in the InstME index as a Home & DIY account.
Compared with 1,345 other Home & DIY accounts with 10K–100K followers in the InstME index, Totousa's 0.15% engagement rate is in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Totousa's output runs to about 2 posts per week.
With 62.4K followers but only 306 accounts followed back, Totousa shows the ratio of a well-established account.
Estimated sponsored-post value
$220–$410
Based on 62.4K followers and a 0.15% engagement rate, a single sponsored post by Totousa is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Totousa | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.75% |
| Average likes | 84 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 2.4 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Totousa | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.55% |
| Average likes | 84 | 132 |
| Average comments | 9 | 7 |
| Posts per week | 2.4 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
TOTO USA is a verified home & diy brand based in United States on Instagram, with 62.4K followers.
TOTO USA posts on Instagram as @totousa.
TOTO USA has 62,404 followers on Instagram (62.4K) as of Jul 12, 2026.
TOTO USA's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by TOTO USA average 84 likes and 9 comments.
TOTO USA posts about 2 times per week on average.
TOTO USA is registered as a business account on Instagram and is verified.
TOTO USA is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,504 posts.
TOTO USA's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,504
9
Posts / Week
2.4
Growth Score
3 / 100
Follower Ratio
203.9×
Engagement
2.82%
Yes. TOTO USA carries the blue verified badge on Instagram.
A sponsored post from TOTO USA is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
