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Followers
179K
Following
1K
Total Posts
Engagement Rate
0.27%
Avg Likes
451
Avg Comments
On Instagram, Thayers is a verified Beauty brand based in United States with an audience of 179K. To date Thayers has posted 2,254 times, currently around 4 posts a week. Posts average 451 likes and 40 comments, an engagement rate of 0.27%.
With 179K followers across 2,254 posts, Thayers is one of the Beauty accounts tracked in the InstME index.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Thayers's 0.27% engagement rate lands below the median of 0.47%.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Thayers's recent cadence works out to about 4 posts per week.
Thayers scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Thayers keeps its following list short (1,008) relative to 179K followers, as established creators and brands tend to.
Estimated sponsored-post value
$630–$1,200
Based on 179K followers and a 0.27% engagement rate, a single sponsored post by Thayers is worth an estimated $630–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Thayers | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.47% |
| Average likes | 451 | 1,059 |
| Average comments | 40 | 46 |
| Posts per week | 3.5 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thayers | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.44% |
| Average likes | 451 | 978 |
| Average comments | 40 | 55 |
| Posts per week | 3.5 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 12, 2026
Thayers is a verified beauty brand based in United States on Instagram, with 179K followers.
Thayers has 178,990 followers on Instagram (179K) as of Aug 12, 2026.
Thayers's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Thayers average 451 likes and 40 comments.
Thayers posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Thayers's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Thayers is registered as a business account on Instagram and is verified.
Thayers is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 2,254 posts.
Thayers's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,254
40
Posts / Week
3.5
Growth Score
5.4 / 100
ER Rank
33th
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.05%
Yes. Thayers carries the blue verified badge on Instagram.
A sponsored post from Thayers is estimated at $630 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
