Fashion | Accessories | Homeware | Lifestyle @superettemens @superette_surplus TikTok: @superettestore
Superette is a Fashion brand based in New Zealand, with 108.7K followers on Instagram. Its posts sit across fashion and lifestyle. The account has published 13,059 posts, currently around 26 posts a week. Engagement runs at 0.06%, or about 57 likes and 7 comments per post.
Superettestore shows up in the InstME index as a Fashion account, 108.7K followers, 13,059 posts.
Superettestore has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
The like-to-comment split is roughly 8 to one, indicating an unusually discussion-heavy audience.
In recent weeks Superettestore has kept to about 26 posts per week, more than one per day.
Estimated sponsored-post value
$380–$710
Based on 108.7K followers and a 0.06% engagement rate, a single sponsored post by Superettestore is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Superettestore | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 57 | 1,969 |
| Average comments | 7 | 58 |
| Posts per week | 25.65 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Superette is a fashion brand based in New Zealand on Instagram, with 108.7K followers.
Superette posts on Instagram as @superettestore.
Superette has 108,693 followers on Instagram (108.7K) as of Sep 1, 2026.
Superette's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Superette average 57 likes and 7 comments.
Superette posts about 26 times per week on average.
Superette is registered as a business account on Instagram.
Superette is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 13,059 posts.
Total Posts
13,059
Avg Comments
7
81.2K
Engagement
0.54%
Superette's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Superette is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
