Fashion | Accessories | Homeware | Lifestyle @superettemens @superette_surplus TikTok: @superettestore #superettestore
Followers
108.7K
Following
1.2K
Total Posts
Engagement Rate
0.06%
Avg Likes
57
Avg Comments
Superette is a Fashion brand based in New Zealand, with 108.7K followers on Instagram. Its posts sit across fashion and lifestyle. The account has published 13,059 posts, currently around 26 posts a week. Engagement runs at 0.06%, or about 57 likes and 7 comments per post.
Superettestore shows up in the InstME index as a Fashion account, 108.7K followers, 13,059 posts.
Superettestore has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers, based on 2,126 accounts in the InstME index.
The like-to-comment split is roughly 8 to one, indicating an unusually discussion-heavy audience.
In recent weeks Superettestore has kept to about 26 posts per week, more than one per day.
Estimated sponsored-post value
$380–$710
Based on 108.7K followers and a 0.06% engagement rate, a single sponsored post by Superettestore is worth an estimated $380–$710. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Lifestyle
| Metric | Superettestore | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 57 | 1,969 |
| Average comments | 7 | 58 |
| Posts per week | 25.65 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
Superette is a fashion brand based in New Zealand on Instagram, with 108.7K followers.
Superette posts on Instagram as @superettestore.
Superette has 108,693 followers on Instagram (108.7K) as of Sep 1, 2026.
Superette's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Superette average 57 likes and 7 comments.
Superette posts about 26 times per week on average.
Superette is registered as a business account on Instagram.
Superette is categorized as a fashion and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 13,059 posts.
Superette's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,059
7
Posts / Week
25.65
Growth Score
1.2 / 100
Last Post
1 day ago
81.2K
Engagement
0.54%
A sponsored post from Superette is estimated at $380 to $710. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
