SALT. is an independent, premium eyewear brand. Designed in California. Handcrafted in Japan. Inspired by effortless beauty.
SALT. is a verified Beauty brand based in United States, with 35.8K followers on Instagram. The account has published 1,738 posts, currently around 84 posts a week. Posts average 15 likes and 1 comments, an engagement rate of 0.04%.
On Instagram, Saltoptics runs a Beauty account that has published 1,738 posts and gathered 35.8K followers.
Saltoptics has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Saltoptics's recent cadence works out to about 84 posts per week, more than one per day.
Estimated sponsored-post value
$130–$230
Based on 35.8K followers and a 0.04% engagement rate, a single sponsored post by Saltoptics is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Saltoptics | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.57% |
| Average likes | 15 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 84 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Saltoptics | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.51% |
| Average likes | 15 | 91 |
| Average comments | 1 | 10 |
| Posts per week | 84 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 28, 2026
SALT. is a verified beauty brand based in United States on Instagram, with 35.8K followers.
SALT. posts on Instagram as @saltoptics.
SALT. has 35,795 followers on Instagram (35.8K) as of Sep 28, 2026.
SALT.'s engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by SALT. average 15 likes and 1 comments.
SALT. posts about 84 times per week on average.
SALT. is registered as a business account on Instagram and is verified.
SALT. is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,738 posts.
SALT.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,738
Avg Comments
1
Engagement
0.5%
Yes. SALT. carries the blue verified badge on Instagram.
A sponsored post from SALT. is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
