Powered by science. Prescribed by pros. Established 1960 @redkenpro #1 Professional hair brand in the USA New York City
redken.comFollowers
189K
Following
176
Total Posts
Engagement Rate
0.4%
Avg Likes
736
Avg Comments
Redken is a Beauty account on Instagram with 189K followers and 401 published posts.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, Redken's 0.4% engagement rate is below the median of 0.57%.
The comment-to-like ratio works out to one comment per 31 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
Audience-quality analysis puts Redken at 94/100; roughly 5% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 176 others against 189K followers — a ratio typical of established creators and brands.
| Metric | Redken | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 0.57% |
| Average likes | 736 | 1,261 |
| Average comments | 24 | 53 |
| Posts per week | 6.48 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Redken has 188,963 followers on Instagram (189K) as of Apr 23, 2026.
Redken's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Redken average 736 likes and 24 comments.
Redken posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 5% of Redken's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Redken is registered as a business account on Instagram.
401
24
Avg Views
0
Posts / Week
6.48
Growth Score
8 / 100
499.9K
Engagement
0.46%
