Luminous Skin for Life. Australian-made luxury skincare to protect by day and repair by night. Available globally.
linkin.bio/rationaleFollowers
58.6K
Following
932
Total Posts
Engagement Rate
0.17%
Avg Likes
94
Avg Comments
With 58.6K followers across 1,392 posts, Rationale is one of the Beauty accounts tracked in the InstME index.
Compared with 1,753 other Beauty accounts with 10K–100K followers in the InstME index, Rationale's 0.17% engagement rate is in the bottom quarter (median: 0.85%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 5 posts per week.
Audience-quality analysis puts Rationale at 88/100; roughly 10% of followers look low-quality or inactive — a strong signal of genuine reach.
| Metric | Rationale | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.85% |
| Average likes | 94 | 180 |
| Average comments | 7 | 15 |
| Posts per week | 4.87 | 0.45 |
Median values from 1,753 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
Rationale has 58,553 followers on Instagram (58.6K) as of Jul 12, 2026.
Rationale's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.85%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Rationale average 94 likes and 7 comments.
Rationale posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 10% of Rationale's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Rationale is registered as a business account on Instagram and is verified.
1,392
7
Avg Views
0
Posts / Week
4.87
Growth Score
3.4 / 100
73.9K
Engagement
0.41%
