Qobuz runs a verified Music brand account with 117.3K followers on Instagram. Its posts sit across music and gaming. Qobuz has shared 2,443 posts to date, currently less than one post a week. Posts average 968 likes and 62 comments, an engagement rate of 0.88%.
As a Music account, Qobuz reaches 117.3K followers on Instagram across 2,443 published posts.
Qobuz's 0.88% engagement rate is below the median of 1.76% among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Qobuz sits at less than one post per week.
Qobuz comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,154 others against 117.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$410–$760
Based on 117.3K followers and a 0.88% engagement rate, a single sponsored post by Qobuz is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Qobuz | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.76% |
| Average likes | 968 | 4,115 |
| Average comments | 62 | 114 |
| Posts per week | 0.28 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Qobuz is a verified music brand on Instagram, with 117.3K followers.
Qobuz has 117,260 followers on Instagram (117.3K) as of Jul 9, 2026.
Qobuz's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Qobuz average 968 likes and 62 comments.
Qobuz posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Qobuz's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Qobuz is registered as a business account on Instagram and is verified.
Qobuz is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 2,443 posts.
Streaming and downloads in high quality dedicated to music enthusiasts Rediscover Music with Qobuz
Total Posts
2,443
Avg Comments
62
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
Engagement
3.43%
Yes. Qobuz carries the blue verified badge on Instagram.
A sponsored post from Qobuz is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
