Streaming and downloads in high quality dedicated to music enthusiasts Rediscover Music with Qobuz
Followers
117.3K
Following
1.2K
Total Posts
Engagement Rate
0.88%
Avg Likes
968
Avg Comments
Qobuz runs a verified Music brand account with 117.3K followers on Instagram. Its posts sit across music and gaming. Qobuz has shared 2,443 posts to date, currently less than one post a week. Posts average 968 likes and 62 comments, an engagement rate of 0.88%.
As a Music account, Qobuz reaches 117.3K followers on Instagram across 2,443 published posts.
Qobuz's 0.88% engagement rate is below the median of 1.76% among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Roughly one in 16 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Qobuz sits at less than one post per week.
The account follows just 1,154 others against 117.3K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$410–$760
Based on 117.3K followers and a 0.88% engagement rate, a single sponsored post by Qobuz is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Qobuz | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.76% |
| Average likes | 968 | 4,115 |
| Average comments | 62 | 114 |
| Posts per week | 0.28 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Qobuz is a verified music brand on Instagram, with 117.3K followers.
Qobuz has 117,260 followers on Instagram (117.3K) as of Jul 9, 2026.
Qobuz's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by Qobuz average 968 likes and 62 comments.
Qobuz posts less than once a week on average.
Qobuz is registered as a business account on Instagram and is verified.
Qobuz is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 2,443 posts.
Yes. Qobuz carries the blue verified badge on Instagram.
A sponsored post from Qobuz is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,443
62
Posts / Week
0.28
Growth Score
17.6 / 100
Follower Ratio
101.6×
Engagement
1.2%
