Official Instagram of Qantas Airways 🇦🇺✈️🦘 Member of the oneworld Alliance. Tag & use to be featured.
Followers
1.2M
Following
1.4K
Total Posts
Engagement Rate
0.73%
Avg Likes
8,574
Avg Comments
Reaching 1.2M followers on Instagram, Qantas is a verified Airline Company brand based in Australia. The account has published 3,096 posts, currently around 5 posts a week. Engagement runs at 0.73%, or about 8,574 likes and 382 comments per post.
With 1.2M followers across 3,096 posts, Qantas is one of the Airline Company accounts tracked in the InstME index.
Posts by Qantas tend to gather 8,574 likes and 382 comments, about one interaction per 138 followers.
At one comment per 22 likes, the ratio points to a healthy amount of conversation.
Qantas keeps a posting cadence of about 5 posts per week.
Qantas keeps its following list short (1,399) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,300–$8,000
Based on 1.2M followers and a 0.73% engagement rate, a single sponsored post by Qantas is worth an estimated $4,300–$8,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Airline Company
| Metric | Qantas | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.02% |
| Average likes | 8,574 | 25,711 |
| Average comments | 382 | 376 |
| Posts per week | 4.66 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Qantas | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 1.22% |
| Average likes | 8,574 | 19,100 |
| Average comments | 382 | 218 |
| Posts per week | 4.66 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Qantas is a verified airline company brand based in Australia on Instagram, with 1.2M followers.
Qantas has 1,232,628 followers on Instagram (1.2M) as of Jul 9, 2026.
Qantas's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers.
Posts by Qantas average 8,574 likes and 382 comments.
Qantas posts about 5 times per week on average.
Qantas is registered as a business account on Instagram and is verified.
Qantas is categorized as an airline company account in the InstME index, based on the profile's bio and Instagram category across 3,096 posts.
Qantas's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Qantas carries the blue verified badge on Instagram.
3,096
382
Posts / Week
4.66
Growth Score
14.6 / 100
Follower Ratio
881.1×
Engagement
0.19%
A sponsored post from Qantas is estimated at $4,300 to $8,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
