Followers
1.6M
Following
65
Total Posts
Engagement Rate
0.31%
Avg Likes
4,617
Avg Comments
British Airways is a verified Airline Company brand, with 1.6M followers on Instagram. To date British Airways has posted 2,319 times, currently around 2 posts a week. Posts average 4,617 likes and 384 comments, an engagement rate of 0.31%.
With 1.6M followers across 2,319 posts, British_airways is one of the Airline Company accounts tracked in the InstME index.
A post from British_airways usually lands 4,617 likes and 384 comments, near one interaction for every 320 followers.
For roughly every 12 likes there is one comment, an unusually discussion-heavy audience.
British_airways's recent cadence works out to about 2 posts per week.
British_airways keeps its following list short (65) relative to 1.6M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.31% engagement rate, a single sponsored post by British_airways is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Airline Company
| Metric | British_airways | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 1.02% |
| Average likes | 4,617 | 25,711 |
| Average comments | 384 | 376 |
| Posts per week | 2.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
British Airways is a verified airline company brand on Instagram, with 1.6M followers.
British Airways posts on Instagram as @british_airways.
British Airways has 1,600,472 followers on Instagram (1.6M) as of Apr 28, 2026.
British Airways's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers.
Posts by British Airways average 4,617 likes and 384 comments.
British Airways posts about 2 times per week on average.
British Airways is registered as a business account on Instagram and is verified.
British Airways is categorized as an airline company account in the InstME index, based on the profile's bio and Instagram category across 2,319 posts.
Yes. British Airways carries the blue verified badge on Instagram.
2,319
384
Posts / Week
2.21
Growth Score
6.2 / 100
Follower Ratio
24622.6×
Engagement
0.36%
A sponsored post from British Airways is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
