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Outreach This Creator For FreeFollowers
42.3K
Following
380
Total Posts
Engagement Rate
0.13%
Avg Likes
52
Avg Comments
On Instagram, Publishers Weekly is a Photography brand based in United States with an audience of 42.3K. The account posts mainly around photography and pets topics. The account has published 2,572 posts, currently less than one post a week. Posts average 52 likes and 3 comments, an engagement rate of 0.13%.
Publisherswkly operates a Photography account on Instagram, pairing 42.3K followers with 2,572 posts.
Against 3,423 Photography accounts with 10K–100K followers in the InstME index, Publisherswkly's 0.13% engagement rate lands in the bottom quarter (median: 2.46%).
Followers leave about one comment for every 19 likes, an unusually discussion-heavy audience.
Publisherswkly's recent cadence works out to less than one post per week.
Publisherswkly keeps its following list short (380) relative to 42.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$150–$270
Based on 42.3K followers and a 0.13% engagement rate, a single sponsored post by Publisherswkly is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
Secondary: Pets
| Metric | Publisherswkly | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 2.46% |
| Average likes | 52 | 523 |
| Average comments | 3 | 25 |
| Posts per week | 0.15 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Publisherswkly | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.7% |
| Average likes | 52 | 295 |
| Average comments | 3 | 19 |
| Posts per week | 0.15 | 0.27 |
Median values from 456 Photography accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Publishers Weekly is a photography brand based in United States on Instagram, with 42.3K followers.
Publishers Weekly posts on Instagram as @publisherswkly.
Publishers Weekly has 42,258 followers on Instagram (42.3K) as of Jul 12, 2026.
Publishers Weekly's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.46%) for Photography accounts with 10K–100K followers in the InstME index.
Posts by Publishers Weekly average 52 likes and 3 comments.
Publishers Weekly posts less than once a week on average.
Publishers Weekly is registered as a business account on Instagram.
Publishers Weekly is categorized as a photography and pets account in the InstME index, based on the profile's bio and Instagram category across 2,572 posts.
Publishers Weekly's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,572
3
Posts / Week
0.15
Growth Score
2.6 / 100
Follower Ratio
111.2×
Engagement
1.16%
A sponsored post from Publishers Weekly is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
