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Proper is a verified Brand creator, with 54.9K followers on Instagram. The account has published 107 posts, currently around 3 posts a week. Typical posts draw 942 likes and 38 comments, putting engagement at 1.79%.
Proper operates a Brand account on Instagram, pairing 54.9K followers with 107 posts.
Measured against other accounts with 10Kโ100K followers, Proper's 1.79% engagement rate lands in the bottom 7%.
At one comment per 25 likes, the ratio points to a healthy amount of conversation.
Video content averages 498K views, 9.1ร the follower count, a sign posts regularly travel beyond the existing audience.
In recent weeks Proper has kept to about 3 posts per week.
Proper scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$340โ$640
Based on 54.9K followers and a 1.79% engagement rate, a single sponsored post by Proper is worth an estimated $340โ$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.Content Focus
Primary: Brand
| Metric | Proper | Cohort median |
|---|---|---|
| Engagement rate | 1.79% | 1.45% |
| Average likes | 942 | 339 |
| Average comments | 38 | 18 |
| Posts per week | 2.55 | 0.52 |
Median values from 146,020 accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Proper is a verified brand creator on Instagram, with 54.9K followers.
Proper has 54,853 followers on Instagram (54.9K) as of Aug 11, 2026.
Proper's engagement rate is 1.79%, calculated from average likes and comments per post relative to followers.
Posts by Proper average 942 likes and 38 comments.
Proper posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Proper's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Proper is registered as a creator account on Instagram and is verified.
Proper is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 107 posts.
Yes. Proper carries the blue verified badge on Instagram.
A sponsored post from Proper is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
107
Avg Comments
38
3M
Engagement
0.49%
