Pretty Bad Co. St. Louis, Misery Owned and operated by @dylanmurphy and @archiemurphybt
Outreach This Creator For FreePretty Bad is a Brand creator. The account has built 96.9K followers on Instagram. To date Pretty Bad has posted 4,809 times, currently less than one post a week. Engagement runs at 16.89%, or about 16,314 likes and 57 comments per post.
As a Brand account, Prettybadco reaches 96.9K followers on Instagram across 4,809 published posts.
Across recent posts, Prettybadco picks up 16,314 likes and 57 comments on average, one interaction per 6 followers.
The comment-to-like ratio works out to one comment per 288 likes, pointing to an audience that mostly engages through likes.
Prettybadco's output runs to less than one post per week.
Estimated sponsored-post value
$1,400–$2,500
Based on 96.9K followers and a 16.89% engagement rate, a single sponsored post by Prettybadco is worth an estimated $1,400–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Prettybadco | Cohort median |
|---|---|---|
| Engagement rate | 16.89% | 1.45% |
| Average likes | 16,314 | 339 |
| Average comments | 57 | 18 |
| Posts per week | 0.14 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Pretty Bad is a brand creator on Instagram, with 96.9K followers.
Pretty Bad posts on Instagram as @prettybadco.
Pretty Bad has 96,922 followers on Instagram (96.9K) as of Apr 24, 2026.
Pretty Bad's engagement rate is 16.89%, calculated from average likes and comments per post relative to followers.
Posts by Pretty Bad average 16,314 likes and 57 comments.
Pretty Bad posts less than once a week on average.
Pretty Bad is registered as a creator account on Instagram.
Pretty Bad is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 4,809 posts.
A sponsored post from Pretty Bad is estimated at $1,400 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
4,809
Avg Comments
57
3M
Engagement
0.49%
