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www.playdress.com/Followers
30K
Following
0
Total Posts
Engagement Rate
0.36%
Avg Likes
97
Avg Comments
With 30K followers across 1,303 posts, Playdress is one of the Fashion accounts tracked in the InstME index.
Compared with 3,059 other Fashion accounts with 10K–100K followers in the InstME index, Playdress's 0.36% engagement rate is below the median of 1.28%.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 4 posts per week.
| Metric | Playdress | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.28% |
| Average likes | 97 | 283 |
| Average comments | 11 | 22 |
| Posts per week | 4.18 | 0.45 |
Median values from 3,059 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Playdress has 30,049 followers on Instagram (30K) as of Jul 15, 2026.
Playdress's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 1.28% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Playdress average 97 likes and 11 comments.
Playdress posts about 4 times per week on average.
Playdress is registered as a business account on Instagram.
1,303
11
Avg Views
0
Posts / Week
4.18
Growth Score
7.2 / 100
Followers
89.3K
Engagement
0.02%