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Outreach This Creator For FreePlaydress runs a Fashion brand account with 30K followers on Instagram. To date Playdress has posted 1,303 times, currently around 4 posts a week. Engagement runs at 0.36%, or about 97 likes and 11 comments per post.
Playdress is a Fashion account whose 1,303 posts have grown a following of 30K on Instagram.
Compared with 7,395 other Fashion accounts with 10K–100K followers in the InstME index, Playdress's 0.36% engagement rate is below the median of 1.09%.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Playdress sits at about 4 posts per week.
Playdress comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$110–$200
Based on 30K followers and a 0.36% engagement rate, a single sponsored post by Playdress is worth an estimated $110–$200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playdress | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.09% |
| Average likes | 97 | 243 |
| Average comments | 11 | 19 |
| Posts per week | 4.18 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Playdress is a fashion brand on Instagram, with 30K followers.
Playdress has 30,049 followers on Instagram (30K) as of Jul 15, 2026.
Playdress's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers. That is below the median of 1.09% for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Playdress average 97 likes and 11 comments.
Playdress posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Playdress's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Playdress is registered as a business account on Instagram.
Playdress is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 1,303 posts.
A sponsored post from Playdress is estimated at $110 to $200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
11
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Engagement
17.25%
