Followers
57.4K
Following
1.4K
Total Posts
Engagement Rate
0.45%
Avg Likes
236
Avg Comments
No.131 The Promenade runs a verified Home & DIY brand account based in Italy with 57.4K followers on Instagram. The account has published 1,683 posts, currently less than one post a week. Posts average 236 likes and 23 comments, an engagement rate of 0.45%.
Counting 57.4K followers and 1,683 posts, No131cheltenham sits in the InstME index as a Home & DIY account.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, No131cheltenham posts a 0.45% engagement rate that is below the median of 0.75%.
The comment-to-like ratio works out to one comment per 10 likes, pointing to an unusually discussion-heavy audience.
Lately No131cheltenham has been publishing less than one post per week.
Estimated sponsored-post value
$200–$370
Based on 57.4K followers and a 0.45% engagement rate, a single sponsored post by No131cheltenham is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | No131cheltenham | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 0.75% |
| Average likes | 236 | 200 |
| Average comments | 23 | 9 |
| Posts per week | 0.19 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | No131cheltenham | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 1.08% |
| Average likes | 236 | 255 |
| Average comments | 23 | 11 |
| Posts per week | 0.19 | 0.89 |
Median values from 1,369 accounts in Italy with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
No.131 The Promenade is a verified home & diy brand based in Italy on Instagram, with 57.4K followers.
No.131 The Promenade posts on Instagram as @no131cheltenham.
No.131 The Promenade has 57,438 followers on Instagram (57.4K) as of Apr 24, 2026.
No.131 The Promenade's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by No.131 The Promenade average 236 likes and 23 comments.
No.131 The Promenade posts less than once a week on average.
No.131 The Promenade is registered as a business account on Instagram and is verified.
No.131 The Promenade is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,683 posts.
1,683
23
Posts / Week
0.19
Growth Score
9 / 100
Follower Ratio
40.9×
51K
Engagement
0.11%
No.131 The Promenade's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. No.131 The Promenade carries the blue verified badge on Instagram.
A sponsored post from No.131 The Promenade is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
