Founded in 1920 in Buffalo, NY A global brand of sport, culture, style, & self-expression The Official Cap of MLB®, NFL, and NBA
Followers
2.1M
Following
539
Total Posts
Engagement Rate
0.48%
Avg Likes
10,178
Avg Comments
New Era Cap is a verified Fashion brand, with 2.1M followers on Instagram. Content spans fashion and tech. New Era Cap has shared 4,694 posts to date, currently around 8 posts a week. Posts average 10,178 likes and 43 comments, an engagement rate of 0.48%.
Neweracap shows up in the InstME index as a Fashion account, 2.1M followers, 4,694 posts.
Neweracap has an engagement rate of 0.48%, which is below the median of 0.52% for Fashion accounts with over 1M followers, based on 424 accounts in the InstME index.
The like-to-comment split is roughly 235 to one, indicating an audience that mostly engages through likes.
In recent weeks Neweracap has kept to about 8 posts per week, more than one per day.
Neweracap follows only 539 accounts while being followed by 2.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,500–$14,000
Based on 2.1M followers and a 0.48% engagement rate, a single sponsored post by Neweracap is worth an estimated $7,500–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Tech
| Metric | Neweracap | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.52% |
| Average likes | 10,178 | 9,959 |
| Average comments | 43 | 187 |
| Posts per week | 7.64 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
New Era Cap is a verified fashion brand on Instagram, with 2.1M followers.
New Era Cap posts on Instagram as @neweracap.
New Era Cap has 2,148,877 followers on Instagram (2.1M) as of Jul 9, 2026.
New Era Cap's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by New Era Cap average 10,178 likes and 43 comments.
New Era Cap posts about 8 times per week on average.
New Era Cap is registered as a business account on Instagram and is verified.
New Era Cap is categorized as a fashion and tech account in the InstME index, based on the profile's bio and Instagram category across 4,694 posts.
Yes. New Era Cap carries the blue verified badge on Instagram.
4,694
43
Posts / Week
7.64
Growth Score
9.6 / 100
Follower Ratio
3986.8×
Engagement
12.17%
A sponsored post from New Era Cap is estimated at $7,500 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
