NBC News NOW is a verified News & media website brand, with 56.7K followers on Instagram. The account has published 742 posts, currently less than one post a week. Engagement runs at 0.8%, or about 414 likes and 40 comments per post.
Nbcnewsnow operates a News & media website account on Instagram, pairing 56.7K followers with 742 posts.
A typical post by Nbcnewsnow collects about 414 likes and 40 comments, roughly one interaction for every 125 followers.
Followers leave about one comment for every 10 likes, an unusually discussion-heavy audience.
Nbcnewsnow keeps a posting cadence of less than one post per week.
Nbcnewsnow keeps its following list short (85) relative to 56.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$200–$370
Based on 56.7K followers and a 0.8% engagement rate, a single sponsored post by Nbcnewsnow is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Nbcnewsnow | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.45% |
| Average likes | 414 | 339 |
| Average comments | 40 | 18 |
| Posts per week | 0.18 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
NBC News NOW is a verified news & media website brand on Instagram, with 56.7K followers.
NBC News NOW posts on Instagram as @nbcnewsnow.
NBC News NOW has 56,676 followers on Instagram (56.7K) as of Jul 16, 2026.
NBC News NOW's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by NBC News NOW average 414 likes and 40 comments.
NBC News NOW posts less than once a week on average.
NBC News NOW is registered as a business account on Instagram and is verified.
NBC News NOW is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 742 posts.
The streaming news channel from @NBCNews. Watch live on nbcnews.com/now, @peacock and your favorite streaming platform.
Total Posts
742
Avg Comments
40
Engagement
0.79%
Yes. NBC News NOW carries the blue verified badge on Instagram.
A sponsored post from NBC News NOW is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
