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Outreach This Creator For FreeM.O.T runs a Business brand account based in Nigeria with 83.1K followers on Instagram. The account has published 499 posts, currently around 4 posts a week. Typical posts draw 3 likes and 4 comments, putting engagement at 0.01%.
The Business account Motthelabel has posted 499 times on Instagram and drawn 83.1K followers.
Motthelabel's 0.01% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Recent posting activity averages about 4 posts per week.
Motthelabel's audience-quality score is 46/100, with 45% of followers looking low-quality or inactive, a mixed signal worth reviewing before partnering.
The account follows just 67 others against 83.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$290–$540
Based on 83.1K followers and a 0.01% engagement rate, a single sponsored post by Motthelabel is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Motthelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.46% |
| Average likes | 3 | 334 |
| Average comments | 4 | 22 |
| Posts per week | 4.24 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Motthelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.67% |
| Average likes | 3 | 159 |
| Average comments | 4 | 11 |
| Posts per week | 4.24 | 0.28 |
Median values from 101 Business accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
M.O.T is a business brand based in Nigeria on Instagram, with 83.1K followers.
M.O.T posts on Instagram as @motthelabel.
M.O.T has 83,146 followers on Instagram (83.1K) as of Jul 9, 2026.
M.O.T's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by M.O.T average 3 likes and 4 comments.
M.O.T posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 45% of M.O.T's followers are low-quality or inactive, giving an audience-quality score of 46/100.
M.O.T is registered as a business account on Instagram.
M.O.T is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 499 posts.
M.O.T's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
499
Avg Comments
4
Predominantly men · mostly 25–44
Typical for Business creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.27%
A sponsored post from M.O.T is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
