West Africa's leading source of business intelligence & market-moving news since 2001.
Followers
146.7K
Following
606
Total Posts
Engagement Rate
0.04%
Avg Likes
53
Avg Comments
BusinessDay runs a verified Business brand account based in Nigeria with 146.7K followers on Instagram. To date BusinessDay has posted 50,460 times, currently around 4 posts a week. Typical posts draw 53 likes and 3 comments, putting engagement at 0.04%.
Businessdayng is a Business account on Instagram with 146.7K followers and 50,460 published posts.
Compared with 1,742 other Business accounts with 100K–1M followers in the InstME index, Businessdayng's 0.04% engagement rate is in the bottom quarter (median: 1.25%).
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Video content from Businessdayng draws about 5.7K views.
Businessdayng maintains a rhythm of about 4 posts per week.
With 146.7K followers but only 606 accounts followed back, Businessdayng shows the ratio of a well-established account.
Estimated sponsored-post value
$510–$950
Based on 146.7K followers and a 0.04% engagement rate, a single sponsored post by Businessdayng is worth an estimated $510–$950. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Businessdayng | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.25% |
| Average likes | 53 | 2,990 |
| Average comments | 3 | 92 |
| Posts per week | 4.33 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Businessdayng | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.11% |
| Average likes | 53 | 2,912 |
| Average comments | 3 | 149 |
| Posts per week | 4.33 | 0.24 |
Median values from 31 Business accounts in Nigeria with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
BusinessDay is a verified business brand based in Nigeria on Instagram, with 146.7K followers.
BusinessDay posts on Instagram as @businessdayng.
BusinessDay has 146,707 followers on Instagram (146.7K) as of Jul 14, 2026.
BusinessDay's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by BusinessDay average 53 likes and 3 comments.
BusinessDay posts about 4 times per week on average.
BusinessDay is registered as a business account on Instagram and is verified.
BusinessDay is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 50,460 posts.
BusinessDay's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
50,460
3
Avg Views
5,719
Posts / Week
4.33
Growth Score
0.8 / 100
Engagement
0.91%
Yes. BusinessDay carries the blue verified badge on Instagram.
A sponsored post from BusinessDay is estimated at $510 to $950. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
