Molecule | парфюмерия и косметика •70+ международных брендов •Авторские ароматы •Эксклюзивные коллекции
Outreach This Creator For FreeOn Instagram, MOLECULE is a Beauty brand based in Russia with an audience of 53.6K. To date MOLECULE has posted 4,618 times, currently less than one post a week. Engagement runs at 0.31%, or about 162 likes and 4 comments per post.
With 53.6K followers across 4,618 posts, Molecule_project is one of the Beauty accounts tracked in the InstME index.
Molecule_project records a 0.31% engagement rate, below the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 37 likes on average, a healthy amount of conversation.
Molecule_project's recent cadence works out to less than one post per week.
Molecule_project keeps its following list short (67) relative to 53.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190–$350
Based on 53.6K followers and a 0.31% engagement rate, a single sponsored post by Molecule_project is worth an estimated $190–$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Russia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Molecule_project | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.57% |
| Average likes | 162 | 134 |
| Average comments | 4 | 12 |
| Posts per week | 0.94 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Molecule_project | Cohort median |
|---|---|---|
| Engagement rate | 0.31% | 0.82% |
| Average likes | 162 | 230 |
| Average comments | 4 | 12 |
| Posts per week | 0.94 | 0.68 |
Median values from 465 accounts in Russia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
MOLECULE is a beauty brand based in Russia on Instagram, with 53.6K followers.
MOLECULE posts on Instagram as @molecule_project.
MOLECULE has 53,566 followers on Instagram (53.6K) as of Sep 18, 2026.
MOLECULE's engagement rate is 0.31%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by MOLECULE average 162 likes and 4 comments.
MOLECULE posts less than once a week on average.
MOLECULE is registered as a business account on Instagram.
MOLECULE is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 4,618 posts.
MOLECULE's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
4,618
Avg Comments
4
57K
Engagement
0.01%
A sponsored post from MOLECULE is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
