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McDonald's South Africa runs a verified Food brand account with 137.6K followers on Instagram. To date McDonald's South Africa has posted 1,182 times, currently around 3 posts a week. Engagement runs at 0.74%, or about 979 likes and 46 comments per post.
Mcdonalds_za is a Food account on Instagram with 137.6K followers and 1,182 published posts.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Mcdonalds_za's 0.74% engagement rate is in line with the median of 0.74%.
Roughly one in 21 likes comes with a comment, a healthy amount of conversation.
Lately Mcdonalds_za has been publishing about 3 posts per week.
With 137.6K followers but only 170 accounts followed back, Mcdonalds_za shows the ratio of a well-established account.
Estimated sponsored-post value
$480–$890
Based on 137.6K followers and a 0.74% engagement rate, a single sponsored post by Mcdonalds_za is worth an estimated $480–$890. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Mcdonalds_za | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 0.74% |
| Average likes | 979 | 1,665 |
| Average comments | 46 | 54 |
| Posts per week | 2.81 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Oct 1, 2026
McDonald's South Africa is a verified food brand on Instagram, with 137.6K followers.
McDonald's South Africa posts on Instagram as @mcdonalds_za.
McDonald's South Africa has 137,588 followers on Instagram (137.6K) as of Oct 1, 2026.
McDonald's South Africa's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by McDonald's South Africa average 979 likes and 46 comments.
McDonald's South Africa posts about 3 times per week on average.
McDonald's South Africa is registered as a business account on Instagram and is verified.
McDonald's South Africa is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,182 posts.
Total Posts
1,182
Avg Comments
46
402.2K
Engagement
12.98%
Yes. McDonald's South Africa carries the blue verified badge on Instagram.
A sponsored post from McDonald's South Africa is estimated at $480 to $890. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
