Maybelline Africa is a verified Personal Goods & General Merchandise Stores brand, with 98K followers on Instagram. Maybelline Africa has shared 593 posts to date, currently around 4 posts a week. Typical posts draw 673 likes and 54 comments, putting engagement at 0.74%.
Maybellineafrica operates a Personal Goods & General Merchandise Stores account on Instagram, pairing 98K followers with 593 posts.
Measured against other accounts with 10K–100K followers, Maybellineafrica's 0.74% engagement rate lands below the median.
The audience comments once per 12 likes on average, an unusually discussion-heavy audience.
On average Maybellineafrica's video content earns 76.6K views, roughly 78% of the follower base per post.
Maybellineafrica's recent cadence works out to about 4 posts per week.
InstME's checks rate Maybellineafrica's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Maybellineafrica keeps its following list short (644) relative to 98K followers, as established creators and brands tend to.
Estimated sponsored-post value
$340–$640
Based on 98K followers and a 0.74% engagement rate, a single sponsored post by Maybellineafrica is worth an estimated $340–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Personal Goods & General Merchandise Stores
| Metric | Maybellineafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.45% |
| Average likes | 673 | 339 |
| Average comments | 54 | 18 |
| Posts per week | 4.33 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Maybelline Africa is a verified personal goods & general merchandise stores brand on Instagram, with 98K followers.
Maybelline Africa posts on Instagram as @maybellineafrica.
Maybelline Africa has 97,991 followers on Instagram (98K) as of Apr 8, 2026.
Maybelline Africa's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers.
Posts by Maybelline Africa average 673 likes and 54 comments.
Maybelline Africa posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Maybelline Africa's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
593
Avg Comments
54
Engagement
0.03%
Maybelline Africa is registered as a business account on Instagram and is verified.
Maybelline Africa is categorized as a personal goods & general merchandise stores account in the InstME index, based on the profile's bio and Instagram category across 593 posts.
Yes. Maybelline Africa carries the blue verified badge on Instagram.
A sponsored post from Maybelline Africa is estimated at $340 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
