SER ๐ VING ๐ LOOKS ๐
Followers
40.8K
Following
81
Total Posts
Engagement Rate
0.63%
Avg Likes
234
Avg Comments
Maltesers is a verified Brand brand, with 40.8K followers on Instagram. The account has published 264 posts, currently around 1 post a week. Engagement runs at 0.63%, or about 234 likes and 21 comments per post.
With 40.8K followers across 264 posts, Maltesers is one of the Brand accounts tracked in the InstME index.
Maltesers earns a 0.63% engagement rate, below the median across accounts with 10Kโ100K followers in the InstME index.
For roughly every 11 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Maltesers has published about one post per week.
InstME's audience-quality checks score Maltesers at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Maltesers keeps its following list short (81) relative to 40.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$140โ$270
Based on 40.8K followers and a 0.63% engagement rate, a single sponsored post by Maltesers is worth an estimated $140โ$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThereโs more behind this audience. See what the full audit reveals.Content Focus
Primary: Brand
| Metric | Maltesers | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.45% |
| Average likes | 234 | 339 |
| Average comments | 21 | 18 |
| Posts per week | 1.14 | 0.52 |
Median values from 146,020 accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Maltesers is a verified brand brand on Instagram, with 40.8K followers.
Maltesers has 40,799 followers on Instagram (40.8K) as of Jul 16, 2026.
Maltesers's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers.
Posts by Maltesers average 234 likes and 21 comments.
Maltesers posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Maltesers's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Maltesers is registered as a business account on Instagram and is verified.
Maltesers is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 264 posts.
Yes. Maltesers carries the blue verified badge on Instagram.
264
21
Posts / Week
1.14
Growth Score
12.6 / 100
ER Rank
33th
Engagement
0.45%
A sponsored post from Maltesers is estimated at $140 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
