inspiration for life and home founded by @chipgaines and @joannagaines @visitmagnolia | @magnoliatable | @magnolianetwork | @magnoliarealty
magnolia.com/collections/new-productsFollowers
5.8M
Following
409
Total Posts
Engagement Rate
0.14%
Avg Likes
7,930
Avg Comments
Magnolia has built an audience of 5.8M followers on Instagram over 4,896 posts as a Tech account.
Magnolia has an engagement rate of 0.14%, which is in the bottom quarter (median: 1.01%) for Tech accounts with over 1M followers, based on 458 accounts in the InstME index.
Followers leave about one comment for every 71 likes — an audience that mostly engages through likes.
Magnolia currently publishes about 7 posts per week.
The account follows just 409 others against 5.8M followers — a ratio typical of established creators and brands.
| Metric | Magnolia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.01% |
| Average likes | 7,930 | 20,515 |
| Average comments | 112 | 371 |
| Posts per week | 6.75 | 0.98 |
Median values from 458 Tech accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 27, 2026
Magnolia has 5,792,989 followers on Instagram (5.8M) as of Apr 27, 2026.
Magnolia's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.01%) for Tech accounts with over 1M followers in the InstME index.
Posts by Magnolia average 7,930 likes and 112 comments.
Magnolia posts about 7 times per week on average.
Magnolia is registered as a business account on Instagram and is verified.
4,896
112
Avg Views
0
Posts / Week
6.75
Growth Score
2.8 / 100
12.7M
Engagement
0.72%
