For our coffee we select only 1% of Arabica beans to ensure zero defects in our cup. Because
Followers
250.6K
Following
94
Total Posts
Engagement Rate
3.49%
Avg Likes
8,714
Avg Comments
illy is a verified Brand brand on Instagram based in Italy, tracked in the InstME index with 250.6K followers. The account has published 2,196 posts, currently around 2 posts a week. Engagement runs at 3.49%, or about 8,714 likes and 40 comments per post.
The Brand account Illy_coffee has posted 2,196 times on Instagram and drawn 250.6K followers.
Each post from Illy_coffee averages 8,714 likes and 40 comments, or about one interaction per 29 followers.
Comments arrive at about one per 217 likes, a sign of an audience that mostly engages through likes.
Illy_coffee maintains a rhythm of about 2 posts per week.
The account follows just 94 others against 250.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,100–$5,700
Based on 250.6K followers and a 3.49% engagement rate, a single sponsored post by Illy_coffee is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Illy_coffee | Cohort median |
|---|---|---|
| Engagement rate | 3.49% | 1.25% |
| Average likes | 8,714 | 2,985 |
| Average comments | 40 | 73 |
| Posts per week | 2.1 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Illy_coffee | Cohort median |
|---|---|---|
| Engagement rate | 3.49% | 0.73% |
| Average likes | 8,714 | 1,582 |
| Average comments | 40 | 38 |
| Posts per week | 2.1 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
illy is a verified brand brand based in Italy on Instagram, with 250.6K followers.
illy posts on Instagram as @illy_coffee.
illy has 250,577 followers on Instagram (250.6K) as of Jul 10, 2026.
illy's engagement rate is 3.49%, calculated from average likes and comments per post relative to followers.
Posts by illy average 8,714 likes and 40 comments.
illy posts about 2 times per week on average.
illy is registered as a business account on Instagram and is verified.
illy is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 2,196 posts.
illy's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. illy carries the blue verified badge on Instagram.
2,196
40
Posts / Week
2.1
Growth Score
69.8 / 100
Follower Ratio
2665.7×
Engagement
0.45%
A sponsored post from illy is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
