By @chefjoshboutwood ❋ ❋ Top 100
Helm is a verified Food brand. The account has built 36.4K followers on Instagram. To date Helm has posted 309 times, currently less than one post a week. Posts average 1,118 likes and 15 comments, an engagement rate of 3.11%.
The Food account Helmmnl has posted 309 times on Instagram and drawn 36.4K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Helmmnl's 3.11% engagement rate comes in in the top quarter (median: 0.75%).
One comment lands for every 77 likes, which reads as an audience that mostly engages through likes.
Helmmnl maintains a rhythm of less than one post per week.
Audience-quality analysis puts Helmmnl at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 7 others against 36.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$400–$730
Based on 36.4K followers and a 3.11% engagement rate, a single sponsored post by Helmmnl is worth an estimated $400–$730. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Helmmnl | Cohort median |
|---|---|---|
| Engagement rate | 3.11% | 0.75% |
| Average likes | 1,118 | 177 |
| Average comments | 15 | 10 |
| Posts per week | 0.48 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Helm is a verified food brand on Instagram, with 36.4K followers.
Helm posts on Instagram as @helmmnl.
Helm has 36,359 followers on Instagram (36.4K) as of Apr 27, 2026.
Helm's engagement rate is 3.11%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Helm average 1,118 likes and 15 comments.
Helm posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Helm's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Helm is registered as a business account on Instagram and is verified.
Helm is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 309 posts.
Yes. Helm carries the blue verified badge on Instagram.
Total Posts
309
Avg Comments
15
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.04%
A sponsored post from Helm is estimated at $400 to $730. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
