Solution-based Skincare focus on your skin specific needs BPOM Certified
Followers
18.4K
Following
7
Total Posts
Engagement Rate
0.26%
Avg Likes
32
Avg Comments
HAUM is a verified Beauty brand based in Indonesia. The account has built 18.4K followers on Instagram. Its posts sit across beauty and automotive. The account has published 956 posts, currently around 4 posts a week. Typical posts draw 32 likes and 17 comments, putting engagement at 0.26%.
Counting 18.4K followers and 956 posts, Haumskincare sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Haumskincare posts a 0.26% engagement rate that is below the median of 0.57%.
Followers weigh in with a comment about every 2 likes, an unusually discussion-heavy audience.
Video content from Haumskincare draws about 286.8 views.
Posting frequency for Haumskincare sits at about 4 posts per week.
With 18.4K followers but only 7 accounts followed back, Haumskincare shows the ratio of a well-established account.
Estimated sponsored-post value
$64–$120
Based on 18.4K followers and a 0.26% engagement rate, a single sponsored post by Haumskincare is worth an estimated $64–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Indonesia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Haumskincare | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.57% |
| Average likes | 32 | 134 |
| Average comments | 17 | 12 |
| Posts per week | 4.44 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Haumskincare | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.22% |
| Average likes | 32 | 64 |
| Average comments | 17 | 5 |
| Posts per week | 4.44 | 1.54 |
Median values from 150 Beauty accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
HAUM is a verified beauty brand based in Indonesia on Instagram, with 18.4K followers.
HAUM posts on Instagram as @haumskincare.
HAUM has 18,425 followers on Instagram (18.4K) as of Jul 16, 2026.
HAUM's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by HAUM average 32 likes and 17 comments.
HAUM posts about 4 times per week on average.
HAUM is registered as a business account on Instagram and is verified.
HAUM is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 956 posts.
HAUM's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
956
17
Avg Views
287
Posts / Week
4.44
Growth Score
5.2 / 100
44.6K
Engagement
0.11%
Yes. HAUM carries the blue verified badge on Instagram.
A sponsored post from HAUM is estimated at $64 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
