BREAKFAST BRUNCH & COFFEE • King’s Cross WC1H 9NT • walk-ins only • Bart's Square EC1A 7BB • walk-ins & bookings • Business Bay, Dubai • @halfcupuae_
Outreach This Creator For FreeFollowers
22.4K
Following
808
Total Posts
Engagement Rate
0.39%
Avg Likes
56
Avg Comments
On Instagram, HALFCUP is a Food creator with an audience of 22.4K. The account posts mainly around food and tech topics. HALFCUP has shared 993 posts to date, currently less than one post a week. Posts average 56 likes and 31 comments, an engagement rate of 0.39%.
On Instagram, Halfcup_ runs a Food account that has published 993 posts and gathered 22.4K followers.
For Food accounts with 10K–100K followers, Halfcup_'s 0.39% engagement rate is below the median of 0.75%, a read from 7,981 accounts in the InstME index.
The audience comments once per 2 likes on average, an unusually discussion-heavy audience.
Halfcup_'s recent cadence works out to less than one post per week.
InstME's checks rate Halfcup_'s audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$78–$150
Based on 22.4K followers and a 0.39% engagement rate, a single sponsored post by Halfcup_ is worth an estimated $78–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Halfcup_ | Cohort median |
|---|---|---|
| Engagement rate | 0.39% | 0.75% |
| Average likes | 56 | 177 |
| Average comments | 31 | 10 |
| Posts per week | 0.25 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
HALFCUP is a food creator on Instagram, with 22.4K followers.
HALFCUP posts on Instagram as @halfcup_.
HALFCUP has 22,372 followers on Instagram (22.4K) as of Jul 13, 2026.
HALFCUP's engagement rate is 0.39%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by HALFCUP average 56 likes and 31 comments.
HALFCUP posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of HALFCUP's followers are low-quality or inactive, giving an audience-quality score of 82/100.
HALFCUP is registered as a creator account on Instagram.
HALFCUP is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 993 posts.
993
31
Posts / Week
0.25
Growth Score
7.8 / 100
ER Rank
24th
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
66.4K
Engagement
1.17%
A sponsored post from HALFCUP is estimated at $78 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
