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Haarwald is a verified Beauty brand, with 66.6K followers on Instagram. Haarwald has shared 458 posts to date, currently less than one post a week. Engagement runs at 3.36%, or about 2,203 likes and 36 comments per post.
With 66.6K followers across 458 posts, Haarwald is one of the Beauty accounts tracked in the InstME index.
Haarwald records a 3.36% engagement rate, in the top quarter (median: 0.57%) for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
Followers leave about one comment for every 62 likes, an audience that mostly engages through likes.
Haarwald keeps a posting cadence of less than one post per week.
Haarwald keeps its following list short (9) relative to 66.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$780–$1,500
Based on 66.6K followers and a 3.36% engagement rate, a single sponsored post by Haarwald is worth an estimated $780–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Haarwald | Cohort median |
|---|---|---|
| Engagement rate | 3.36% | 0.57% |
| Average likes | 2,203 | 134 |
| Average comments | 36 | 12 |
| Posts per week | 0.54 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 3, 2026
Haarwald is a verified beauty brand on Instagram, with 66.6K followers.
Haarwald has 66,620 followers on Instagram (66.6K) as of Sep 3, 2026.
Haarwald's engagement rate is 3.36%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Haarwald average 2,203 likes and 36 comments.
Haarwald posts less than once a week on average.
Haarwald is registered as a business account on Instagram and is verified.
Haarwald is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 458 posts.
Yes. Haarwald carries the blue verified badge on Instagram.
A sponsored post from Haarwald is estimated at $780 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
458
Avg Comments
36
Engagement
0.76%
