Coffee & Food to power your day & our community Mon - Fri 6.30am - 1pm Sat & Sun 7am - 1pm
Followers
11.5K
Following
1.1K
Total Posts
Engagement Rate
0.23%
Avg Likes
25
Avg Comments
folk & merchant is a verified Food brand based in Australia. The account has built 11.5K followers on Instagram. To date folk & merchant has posted 504 times, currently around 1 post a week. Typical posts draw 25 likes and 1 comments, putting engagement at 0.23%.
As a Food account, Folkandmerchant reaches 11.5K followers on Instagram across 504 published posts.
Folkandmerchant's 0.23% engagement rate is in the bottom quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
Comments arrive at about one per 27 likes, a sign of a healthy amount of conversation.
Lately Folkandmerchant has been publishing about one post per week.
Estimated sponsored-post value
$40–$74
Based on 11.5K followers and a 0.23% engagement rate, a single sponsored post by Folkandmerchant is worth an estimated $40–$74. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Folkandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 25 | 177 |
| Average comments | 1 | 10 |
| Posts per week | 1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Folkandmerchant | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.46% |
| Average likes | 25 | 85 |
| Average comments | 1 | 4 |
| Posts per week | 1 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
folk & merchant is a verified food brand based in Australia on Instagram, with 11.5K followers.
folk & merchant posts on Instagram as @folkandmerchant.
folk & merchant has 11,459 followers on Instagram (11.5K) as of Apr 9, 2026.
folk & merchant's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by folk & merchant average 25 likes and 1 comments.
folk & merchant posts about 1 time per week on average.
folk & merchant is registered as a business account on Instagram and is verified.
folk & merchant is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 504 posts.
folk & merchant's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
504
1
Posts / Week
1
Growth Score
4.6 / 100
Follower Ratio
10.6×
Engagement
0.26%
Yes. folk & merchant carries the blue verified badge on Instagram.
A sponsored post from folk & merchant is estimated at $40 to $74. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
