Official account of ET NOW, India's leading business news channel.
Followers
252.9K
Following
52
Total Posts
Engagement Rate
0.01%
Avg Likes
31
Avg Comments
ET NOW is a verified Business brand on Instagram based in India, tracked in the InstME index with 252.9K followers. The account has published 38,440 posts, currently around 84 posts a week. Typical posts draw 31 likes and 2 comments, putting engagement at 0.01%.
As a Business account, Etnow reaches 252.9K followers on Instagram across 38,440 published posts.
Among 1,742 Business accounts with 100K–1M followers in the InstME index, Etnow's 0.01% engagement rate comes in in the bottom quarter (median: 1.25%).
Followers weigh in with a comment about every 21 likes, a healthy amount of conversation.
Etnow maintains a rhythm of about 84 posts per week, more than one per day.
The account follows just 52 others against 252.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$890–$1,600
Based on 252.9K followers and a 0.01% engagement rate, a single sponsored post by Etnow is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Etnow | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 31 | 2,990 |
| Average comments | 2 | 92 |
| Posts per week | 84 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Etnow | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.56% |
| Average likes | 31 | 2,187 |
| Average comments | 2 | 21 |
| Posts per week | 84 | 0.87 |
Median values from 32 Business accounts in India with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
ET NOW is a verified business brand based in India on Instagram, with 252.9K followers.
ET NOW posts on Instagram as @etnow.
ET NOW has 252,870 followers on Instagram (252.9K) as of Jul 14, 2026.
ET NOW's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.25%) for Business accounts with 100K–1M followers in the InstME index.
Posts by ET NOW average 31 likes and 2 comments.
ET NOW posts about 84 times per week on average.
ET NOW is registered as a business account on Instagram and is verified.
ET NOW is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 38,440 posts.
ET NOW's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
38,440
2
Posts / Week
84
Growth Score
0.2 / 100
Follower Ratio
4862.9×
Engagement
0.62%
Yes. ET NOW carries the blue verified badge on Instagram.
A sponsored post from ET NOW is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
