Made with kindness - since 1973.
Followers
106.7K
Following
455
Total Posts
Engagement Rate
0.13%
Avg Likes
132
Avg Comments
Doucal's runs a verified Brand brand account based in Italy with 106.7K followers on Instagram. To date Doucal's has posted 2,737 times, currently around 4 posts a week. Typical posts draw 132 likes and 2 comments, putting engagement at 0.13%.
Counting 106.7K followers and 2,737 posts, Doucals sits in the InstME index as a Brand account.
Doucals's average post pulls 132 likes and 2 comments, roughly one interaction per 795 followers.
Roughly one in 66 likes comes with a comment, an audience that mostly engages through likes.
Video content from Doucals draws about 4.3K views.
Posting frequency for Doucals sits at about 4 posts per week.
With 106.7K followers but only 455 accounts followed back, Doucals shows the ratio of a well-established account.
Estimated sponsored-post value
$370–$690
Based on 106.7K followers and a 0.13% engagement rate, a single sponsored post by Doucals is worth an estimated $370–$690. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Brand
| Metric | Doucals | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 132 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 3.52 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Doucals | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.73% |
| Average likes | 132 | 1,582 |
| Average comments | 2 | 38 |
| Posts per week | 3.52 | 1.26 |
Median values from 379 accounts in Italy with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Doucal's is a verified brand brand based in Italy on Instagram, with 106.7K followers.
Doucal's posts on Instagram as @doucals.
Doucal's has 106,712 followers on Instagram (106.7K) as of Jul 12, 2026.
Doucal's's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Doucal's average 132 likes and 2 comments.
Doucal's posts about 4 times per week on average.
Doucal's is registered as a business account on Instagram and is verified.
Doucal's is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 2,737 posts.
Doucal's's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,737
2
Avg Views
4,286
Posts / Week
3.52
Growth Score
2.6 / 100
Engagement
0.45%
Yes. Doucal's carries the blue verified badge on Instagram.
A sponsored post from Doucal's is estimated at $370 to $690. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
