◎ Wine-led restaurant on Punch Lane ◎ Seasonal, Scandinavian-inspired menu ◎ 180+ wines by the glass Empowering access to the world of wine
Outreach This Creator For FreeFollowers
17.2K
Following
264
Total Posts
Engagement Rate
0.59%
Avg Likes
97
Avg Comments
CIRCL | Melbourne is a Food brand based in Australia, with 17.2K followers on Instagram. The account has published 340 posts, currently less than one post a week. Engagement runs at 0.59%, or about 97 likes and 6 comments per post.
Tracked in the InstME index, Circlwinehouse is a Food account with 17.2K followers and a back catalogue of 340 posts.
Circlwinehouse records a 0.59% engagement rate, below the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 18 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Circlwinehouse has published less than one post per week.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.59% engagement rate, a single sponsored post by Circlwinehouse is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Circlwinehouse | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.75% |
| Average likes | 97 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 0.29 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Circlwinehouse | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.46% |
| Average likes | 97 | 85 |
| Average comments | 6 | 4 |
| Posts per week | 0.29 | 0.7 |
Median values from 140 Food accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
CIRCL | Melbourne is a food brand based in Australia on Instagram, with 17.2K followers.
CIRCL | Melbourne posts on Instagram as @circlwinehouse.
CIRCL | Melbourne has 17,233 followers on Instagram (17.2K) as of Jul 15, 2026.
CIRCL | Melbourne's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by CIRCL | Melbourne average 97 likes and 6 comments.
CIRCL | Melbourne posts less than once a week on average.
CIRCL | Melbourne is registered as a business account on Instagram.
CIRCL | Melbourne is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 340 posts.
CIRCL | Melbourne's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
340
6
Posts / Week
0.29
Growth Score
11.8 / 100
Follower Ratio
65.3×
Engagement
0.23%
A sponsored post from CIRCL | Melbourne is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
