From @bof — agenda-setting intelligence, analysis and advice for the global beauty and wellness industries.
likeshop.me/businessofbeautyFollowers
187.1K
Following
41
Total Posts
Engagement Rate
0.72%
Avg Likes
1,302
Avg Comments
Businessofbeauty is a Beauty account on Instagram with 187.1K followers and 1,164 published posts.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, Businessofbeauty's 0.72% engagement rate is above the median of 0.57%.
The comment-to-like ratio works out to one comment per 32 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 8 posts per week — more than one per day.
The account follows just 41 others against 187.1K followers — a ratio typical of established creators and brands.
| Metric | Businessofbeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 0.57% |
| Average likes | 1,302 | 1,261 |
| Average comments | 40 | 53 |
| Posts per week | 8.4 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 28, 2026
Businessofbeauty has 187,092 followers on Instagram (187.1K) as of Apr 28, 2026.
Businessofbeauty's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Businessofbeauty average 1,302 likes and 40 comments.
Businessofbeauty posts about 8 times per week on average.
Businessofbeauty is registered as a business account on Instagram and is verified.
1,164
40
Avg Views
0
Posts / Week
8.4
Growth Score
14.4 / 100
538.7K
Engagement
0%
