@
BrandWebsite
Since 1768. Speak Volumes.
www.britannica.com/Audience
Browse top profilesFollowers
316.7K
Following
225
Total Posts
Engagement & Performance
Engagement Rate
4.63%
Avg Likes
14,548
Avg Comments
What the numbers say about @britannica
With 316.7K followers across 2,673 posts, @britannica is one of the Website accounts tracked in the InstME index.
On average, @britannica's posts earn 14,548 likes and 125 comments, about one interaction per 22 followers.
The comment-to-like ratio works out to one comment per 117 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 11 posts per week — more than one per day.
The account follows just 225 others against 316.7K followers — a ratio typical of established creators and brands.
@britannica vs similar accounts
| Metric | @britannica | Cohort median |
|---|---|---|
| Engagement rate | 4.63% | 1.31% |
| Average likes | 14,548 | 3,232 |
| Average comments | 125 | 79 |
| Posts per week | 10.69 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @britannica's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @britannica: (14,548 avg likes + 125 avg comments) ÷ 316,744 followers × 100 ≈ 4.63%.
Frequently asked questions about @britannica
How many followers does @britannica have?
@britannica has 316,744 followers on Instagram (316.7K) as of Jul 10, 2026.
What is @britannica's engagement rate?
@britannica's engagement rate is 4.63%, calculated from average likes and comments per post relative to followers.
How many likes does @britannica average per post?
Posts by @britannica average 14,548 likes and 125 comments.
How often does @britannica post on Instagram?
@britannica posts about 11 times per week on average.
Is @britannica a business or creator account?
@britannica is registered as a business account on Instagram.
