WORLDWIDE ARTIST BOOKING & MANAGEMENT AGENCY 🖤 Hair. MakeUp. Nails. CEO & Founder @juliawatkins_artist
Outreach This Creator For FreeOn Instagram, BORN THIS WAY AGENCY is a Beauty brand based in Germany with an audience of 3.6K. Its posts sit across beauty and business. BORN THIS WAY AGENCY has shared 539 posts to date, currently less than one post a week. Typical posts draw 353 likes and 34 comments, putting engagement at 10.64%.
Tracked in the InstME index, Bornthisway_agency is a Beauty account with 3.6K followers and a back catalogue of 539 posts.
Against 4,078 Beauty accounts with 1K–10K followers in the InstME index, Bornthisway_agency's 10.64% engagement rate lands in the top quarter (median: 3.02%).
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Bornthisway_agency's recent cadence works out to less than one post per week.
Bornthisway_agency scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$51–$94
Based on 3.6K followers and a 10.64% engagement rate, a single sponsored post by Bornthisway_agency is worth an estimated $51–$94. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bornthisway_agency | Cohort median |
|---|---|---|
| Engagement rate | 10.64% | 3.02% |
| Average likes | 353 | 79 |
| Average comments | 34 | 9 |
| Posts per week | 0.94 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bornthisway_agency | Cohort median |
|---|---|---|
| Engagement rate | 10.64% | 5.41% |
| Average likes | 353 | 143 |
| Average comments | 34 | 11 |
| Posts per week | 0.94 | 0.29 |
Median values from 967 accounts in Germany with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 1, 2026
BORN THIS WAY AGENCY is a beauty brand based in Germany on Instagram, with 3.6K followers.
BORN THIS WAY AGENCY posts on Instagram as @bornthisway_agency.
BORN THIS WAY AGENCY has 3,633 followers on Instagram (3.6K) as of Sep 1, 2026.
BORN THIS WAY AGENCY's engagement rate is 10.64%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 3.02%) for Beauty accounts with 1K–10K followers in the InstME index.
Posts by BORN THIS WAY AGENCY average 353 likes and 34 comments.
BORN THIS WAY AGENCY posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of BORN THIS WAY AGENCY's followers are low-quality or inactive, giving an audience-quality score of 94/100.
BORN THIS WAY AGENCY is registered as a business account on Instagram.
Avg Comments
34
Predominantly women · mostly 18–34
Typical for Beauty creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
6.5K
Engagement
6.03%
BORN THIS WAY AGENCY is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 539 posts.
BORN THIS WAY AGENCY's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from BORN THIS WAY AGENCY is estimated at $51 to $94. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
