Melanin-first beauty since 1999. Formulated to amplify, never just match 🖤
Followers
88.9K
Following
607
Total Posts
Engagement Rate
0.12%
Avg Likes
100
Avg Comments
Blackup is a verified Beauty brand, with 88.9K followers on Instagram. The account posts mainly around beauty and automotive topics. To date Blackup has posted 95 times, currently less than one post a week. Posts average 100 likes and 4 comments, an engagement rate of 0.12%.
On Instagram, Blackup runs a Beauty account that has published 95 posts and gathered 88.9K followers.
For Beauty accounts with 10K–100K followers, Blackup's 0.12% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
For roughly every 28 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Blackup has published less than one post per week.
Blackup follows only 607 accounts while being followed by 88.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$310–$580
Based on 88.9K followers and a 0.12% engagement rate, a single sponsored post by Blackup is worth an estimated $310–$580. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Blackup | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.57% |
| Average likes | 100 | 134 |
| Average comments | 4 | 12 |
| Posts per week | 0.86 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Blackup is a verified beauty brand on Instagram, with 88.9K followers.
Blackup has 88,943 followers on Instagram (88.9K) as of Jul 11, 2026.
Blackup's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Blackup average 100 likes and 4 comments.
Blackup posts less than once a week on average.
Blackup is registered as a business account on Instagram and is verified.
Blackup is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 95 posts.
Yes. Blackup carries the blue verified badge on Instagram.
A sponsored post from Blackup is estimated at $310 to $580. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
95
4
Posts / Week
0.86
Growth Score
2.4 / 100
Follower Ratio
146.5×
Engagement
0.39%
