⠀ Обувь, которая меняет состояние
Outreach This Creator For FreeДом обуви BOSSY LADY is a Brand brand on Instagram based in Russia, tracked in the InstME index with 520.6K followers. Дом обуви BOSSY LADY has shared 6,327 posts to date, currently around 38 posts a week. Engagement runs at 0.08%, or about 405 likes and 25 comments per post.
The Brand account Bl_brand.ru has posted 6,327 times on Instagram and drawn 520.6K followers.
Bl_brand.ru posts in the bottom 11% for its size: a 0.08% engagement rate against accounts with 100K–1M followers in the InstME index.
One comment lands for every 16 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Bl_brand.ru sits at about 38 posts per week, more than one per day.
Bl_brand.ru comes in at 58/100 for audience quality, with 35% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
The account follows just 3 others against 520.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,400
Based on 520.6K followers and a 0.08% engagement rate, a single sponsored post by Bl_brand.ru is worth an estimated $1,800–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Brand
| Metric | Bl_brand.ru | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.25% |
| Average likes | 405 | 2,985 |
| Average comments | 25 | 73 |
| Posts per week | 37.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bl_brand.ru | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.7% |
| Average likes | 405 | 1,466 |
| Average comments | 25 | 49 |
| Posts per week | 37.61 | 0.91 |
Median values from 124 accounts in Russia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Дом обуви BOSSY LADY is a brand brand based in Russia on Instagram, with 520.6K followers.
Дом обуви BOSSY LADY posts on Instagram as @bl_brand.ru.
Дом обуви BOSSY LADY has 520,614 followers on Instagram (520.6K) as of Sep 20, 2026.
Дом обуви BOSSY LADY's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Дом обуви BOSSY LADY average 405 likes and 25 comments.
Дом обуви BOSSY LADY posts about 38 times per week on average.
InstME's audience-quality analysis estimates about 35% of Дом обуви BOSSY LADY's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Дом обуви BOSSY LADY is registered as a business account on Instagram.
Дом обуви BOSSY LADY is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 6,327 posts.
Total Posts
6,327
Avg Comments
25
3M
Engagement
0.49%
Дом обуви BOSSY LADY's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Дом обуви BOSSY LADY is estimated at $1,800 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
